Logo needed for Management Consulting firm

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This customer received 114 logo designs from 47 designers. They chose this logo design from axle_design as the winning design.
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We are a Management Consulting Company, helping Family and Privately owned companies implement positive change around People, Family and Business.
The principals have strong individual brands and are well networked in this space and have just joined forces under the new branding.
We do not require a logo to provide us with professional credibility - we need a logo that makes a statement and is creative, bold, strong and yet have a human touch.
Target Market(s)
Business Owners, who need to solve People Family Business problems in their business.
Industry/Entity Type
Management Consulting
Logo Text
LiquidGold Consultants
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We would like the logo to somehow have a liquid feel/look and incorporate gold.
Nice to have
- If there can be a 'symbol' of some kind that can be used instead of full business name in marketing materials, letterheads etc that would be great
Should not have
- We don't really want super conversative and safe.