• A$110

• 55 designs

• 15 designers

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Postcard Design Brief

We need a postcard designed that will act as a marketing lever for members of existing gyms. It will promote a sporting event we are running and it is planned that existing gyms in 3 x States within Australia will have these on their reception desks, hand them out to members etc. by way of promoting the event. The look and feel of the postcard must be inline with the branding as per our website and should convey a trendy retro, fun and exciting feel.

All photos on the website are available for use with this postcard.

Note: this is not a real postcard that will be sent in the mail - we will send boxes of 200 to each gym so they don't require space for a stamp or address

Target Market(s)

Members of CrossFit and F45 gyms in New South Wales, ACT and Victoria [Australia]. This means 30-55, equally mixed between male and female, high income earners with children.

Industry/Entity Type

Fitness

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The branding, look and feel should be aligned with the website www.thebaygames.com.au
• They must be eye-catching... imagine they are just lying on the reception desk at a gym - we want them to catch the eye.
• The Bay Games logo coupled with the description, 'Australia's Premier Functional Fitness Festival' should be featured.
• This descriptin can be used: THE BAY GAMES is the premier Functional Fitness Festival in Australia where the fittest everyday athletes and teams from around the country travel to Jervis Bay in NSW to showcase the heart and dedication required to compete against the most determined weekend warriors…
• Other pertinent info includes:
• The dates of the event = 10th & 11th November 2018
• Where = Jervis Bay, NSW
• There are basically 4 x separate categories within the event we want the postcard reader to be aware of - as below:
• Individuals and Team entries available
• Strongman and Strongwoman competition [please see the logo for the STRONG competition on the website]
• Juniors category
• Prize money = $1,000
• The main Call To Action that the postcard(s) should promote is to 'Register Now'

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