LOGO RE-DESIGN FOR RESIDENTIAL CLEANING BUSINESS

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Logo Design Brief

Greetings!

We are a very small residential cleaning company in need of an overhaul of our logo. Basically we want something which takes better advantage of the fun theme of our business, which is a medieval theme - "Clean your Castle without the Hassle!"
Visit our website to get a feel for what we do: www.castle-cleaners.com

1) I want to change from "CastleCleaners" to "The Castle Cleaners"

2) I very much like the font we are currently using but we will definitely keep an open mind to new ideas.

3) As with our current logo, we want a "hybrid modern house/castle". Like if a castle and a modern (relatively attractive upscale) home were to morph together and/or give birth to offspring, what would the result be? We like the house we are currently using but we think it doesn't look quite enough like a castle, or evoke the medieval theme quite enough. We definitely want there to be a cone/flag at the very top - we like that a lot. We would just like some fresh concepts of how the house should look. Of course the castle-house will have "The Castle Cleaners" text incorporated somehow. Other than that, we are wide open on how the house would look, how colorful, how simple vs complex, etc.

4) Colors should be pretty much what they are now, or some very close variations of them. Our colors will remain blue and green.

5) The castle/house should be shining, gleaming, sparkling to show that it is CLEAN and looking glorious and perhaps majestic. But again, should have elements of a modern home at the same time. It should be obvious that it's a hybrid castle/house.

6) Although it's a somewhat playful theme, we'd like it to be as professional as possible, instilling a fun, friendly feeling at the same time. Bright, happy, upbeat, fun, and professional is what we're aiming for.

Info Icon
Updates

I'd like to re-emphasize that what we are mainly looking for is an upgrade to the CASTLE/HOUSE. So far we are favoring designs with a bit more complexity. The logo which strikes that balance between HOUSE and CASTLE best is the one we will decide to use. 


While we are open-minded about new fonts, we would like to see more submissions with the BENGUIAT font, which we are using in our current logo. Again, we are mostly happy with the font and lettering we currently use; the upgrade we want to make is in the illustration. We like flags, turrets, windows, and the "Sparkle" or "Shine" appearance some have used. 

We are not looking for a "simple" logo. A bit more detail and color is definitely what we're going for. Highly professional but not too "serious". 

Thank you all! 

Added Tuesday, December 10, 2013

We've decided we'd like to use our current font, BENGUIAT, in our new logo. "Castle" text should be green and "Cleaners" should be blue, or vice-versa.


And we'd like "Castle" and "Cleaners" to be next to each other, not on top of eachother. "The" can be either above or to the left. The picture should be above the text. 

Thank you for your submissions. :) 

Added Thursday, December 12, 2013

Target Market(s)

Homeowners, property owners, property managers, realtors and real estate professionals.

Industry/Entity Type

Residential

Logo Text

the Castle Cleaners


Logo styles of interest
Character Logo

Logo with illustration or character


Colors

Colors selected by the customer to be used in the logo design:

00a88f
0355a3
3176b5
85acd3
0692cd
cadf82

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • 1) I'd like to experiment with either stacking the text or not. In other words, "The" on top of "Castle" on top of "Cleaners" - we're open to this change if someone can make it look right.

    2) Any possible bells and whistles which might reinforce the medieval theme.

Files
TIF
psd Tuesday, 10 December 2013 01:20:19
Tuesday, December 10, 2013
Payments
1st place
US$200
Total
US$200

Project Deadline
20 Dec 2013 01:16:06 UTC
Language

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