Hello designers - i have updaed the brief with two additional points under the "should not have" section:

- please do not use a design with a paw print inside a circle - this is too similar to another logo in the pet industry
- please do not display your finished design on paper/letterhead or signs - this logo is going to be used on our website and on finished products.

Hi Designers,
Have updated the brief. No character or pets in logo please.

Please focus on making the font the hero of the design and also making adaptable to a badge/emblem/label.