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VOCATIONMiles Logo
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This customer received 67 logo designs from 32 designers. They chose this logo design from GoMedia as the winning design.
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US$150
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67 designs
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32 designers
Logo Design Brief
An updated, refreshed logo for a B2B rewards program. It is the the 15 year anniversary of the program. It would be fine to include this somewhere in the mark as long as there was an option to easily remove the 15 year denotation after 2018 without impacting the overall design of the mark. Something more modern as the logo has not changed in 15 years. The program is designed to award commercial truck dealers with points whenever they sell a vocational unit. The points can be redeemed for cash, trips, prizes, etc. The current mark uses an old-school speedometer image to evoke the 'ticking' up of 'miles' or points. This does not need to be retained in the new image, but an updated look to a speedometer could be included if deemed interesting. Overall looking for something that is fresh, modern, and clean, but lends well to the commercial trucking industry.
Typeface can be Corporate S Regular or Bold.
Brand colors are:
Pantone 400
6/7/13/21
#D7D4C6
R215 G213 B198
Pantone 8380
Pantone 202
10/100/61/47
#6B0F24
R107 G15 B36
Pantone Warm Red
0/85/90/0
#FF3932
R255 G57 B50
Logo Text
VocationMiles
