• US$970

• 640 designs

• 187 designers

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Logo Design Brief

NOTE: Please submit larger previews of your work and only submit the logo. We do not want to see it on a card, paper, can, etc. Flat logos only.

Revivo Energy Chews are a new category of “energy” products. The product differentiates from “traditional” energy products such as Red Bull, Monster, and 5 Hour Energy by limiting the caffeine to healthy levels, removing commonly used chemicals, and delivering the product as bite sized tasty snacks that allow consumers to conveniently “drive” their caffeine intake.

Revivo Energy Chews are edible bite-sized chews with 99.7% all natural ingredients. Each chew has approximately 20mg of caffeine, which is equated to 4 chews being equivalent to an 8 oz. coffee.

A major advantage of the product is the divisibility of caffeine intake, which allows the consumer to “drive” the consumption. The divisibility is extended to portability by individually packaging the gummies.

- Revivo Energy Chews are caffeinated gummies that are infused with vitamins and minerals.

- 20mg caffeine per chew, takes 4 chews to equal one 8oz. cup of coffee.

- Flavors: Fruit Punch, Lemon, Orange .

- Compared to other caffeinated product, the chews taste very good, with only a slight caffeine after taste.

Target Market(s)

Revivo Energy Chews target people looking for an afternoon energy snack and pick me up, and are not necessarily positioned as an alternative or replacement for energy drinks or coffee, but rather as the supplement to get people through the day. They individually wrapped gummies allow consumers to “drive” their intake of additional caffeine, typically in between or after they have already have coffee or an energy drink. Think of the product as the energy drink or coffee companion.

Females tend to care more about the health benefits and showed the strongest purchase intent, branding that shows a bias towards women without alienating men will further grab the attention of your target demographic while providing excellent positioning for the product considering most energy drinks are marketed with a bias towards men.

Industry/Entity Type

Consumer

Logo Text

Revivo

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Things we like.
  
  - LOVE Snap Super Candy, http://snapsupercandy.com/supercandy/
  - Neuro Sonic, http://drinkneuro.com/sonic
  - Red Bull, http://energydrink.redbull.com/red-bull-energy-drink
  - Wrigley 5 Gum, http://www.wrigley.com/global/brands/5-gum.aspx
  - FRS Energy: http://www.frs.com/

Should not have

• - Do not want to be associated with candy. It should not look or feel like a candy brand.