• US$350

• 66 designs

• 22 designers

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Logo Design Brief

Background

Impulse Products is a business that sources products to fill in gaps in the market majority in the Retail/Grocery Market – from developing the product to designing packaging, including warehousing, and marketing the final finished product.

In Essence Impulse Products focuses on the development, sales and marketing of branded and private label retail products. The logo should communicate: 1) product being sourced 2) created and developed and 3) Introduced to market and managed.

Task

1. Develop new logo for Impulse products that is modern, contemporary and professional

2. Create a brand device that reflects what Impulse Products does



Company Values

Vision

Unequivocally develop the most passionate, knowledgeable and dynamic sourcing, retail sales and marketing team to service the complete needs of our clients.

 

Mission Statement

Foster strong, synergistic and collaborative relationships to provide innovative, outside the square business solutions.

Values

Integrity, Reliability, Creativity, Dynamism, Commitment, Professionalism.

 

Personality

Passionate, Positive, Courageous .

 

Target Market(s)

Retailers, Buyers, Agents, Suppliers – Business to Business manufacturers who are looking for an agent to represent, manage and market their products in Australia.
Also we will have customers/ retailers who are looking for a specific category or product to fill in gap in their market.
We want to communicate to them that we are a solution to their business and retail needs; we want them to know that we provide a range of services and products – from consulting for their brand – to developing a brand for their retail stores or sourcing products and developing from scratch to meet a gap in their business.

Logo Text

IMPULSE PRODUCTS

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Logo styles of interest

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Requirements

Must have

• Must Have:
  
• The device should communicate all services we provide: 1) Sourcing 2) Developing and 3) Introducing to the Market 4) Distribution
  
• The logo should reflect professional values and work on all colour backgrounds, as well work in presentations, website, business cards, stationery etc.
  
• The first being sourcing the product, the second indicates developing the product ready to take it to the market and the third depicts the product on the shelf ready for end consumers.
  
• Also as per below include that type of list of specialties the company does
  
• Product Sourcing, Brand Development, Account Management, Private Label Management, Logistics, Consultancy
  
• 
  

Nice to have

• please see attached file.

Should not have

• Should Not Have:
  
• Old style fonts and designs – should be clean and uncluttered
  

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Files