'Changeism' An information based website aimed at personal development and finance

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This customer received 71 logo designs from 30 designers. They chose this logo design from bembengdt as the winning design.
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Looking for a logo design for my company based in Sydney, Australia!
We are a small business that provides helpful hints and tips when it comes to personal finance and using your spare change to maximize savings whilst providing informative articles to show different ways to invest.
In terms of design concepts, i would like something creative that utilizes subtly the double entendre surrounding 'change' (i.e spare change for coffee, and personal development - change), with the final design portraying progression and simplicity
Target Market(s)
All Ages
Industry/Entity Type
Finance
Logo Text
Changeism
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Eye-catching, creative, Symbolism for currency, wallet (anything finance related),
Nice to have
- i would like something creative that utilizes subtly the double entendre surrounding 'change' (i.e spare change for coffee, and personal development - change), with the final design communicating progression and financial stability.
Should not have
- Should not be generic, stock logos