• US$150

• 108 designs

• 41 designers

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Logo Design Brief

Logo design requirement: Petronex Agri is based in South Africa importing fertilizer and agricultural commodities from global sources for our regional markets. The business is vertically integrated from sourcing, logistics, wholesale as well as sales directly to the farmer/end comsumer base. These businesses are all about relationships with our clients focussing on the agricultural space. We are looking for something that is eyecatching whilst remaining very simple. Remember that the logo is not only on business cards and websites, but used on invoices, bag markings, comany logo on salesmen shirts etc. I also don't want the typical green leaf. This has been done before. Lastly we want something that can be identified if printed in black and white and not just colour if possible.

The current type face used for the business is Times New Roman, reason being that it was created 30 years ago and it has an old school look when printed using Lithoprint in raised black ink (on business cards). This can be used in the design, or it can be altered or totally changed.

We are not sold on any colour to be used in the logo or the name but they must have a strong link as they are to be used together.

The logo is not to include any writing in the logo, only the graphic with the comany name 'attached'. The company name is to be shown sperately alongside/under the logo as you deem necessary, but not to be across or directly in it.

Target Market(s)

Agricultural retail and wholesale markets

Industry/Entity Type

Agriculture

Logo Text

Petronex Agri

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simplicity. Work in both colour and black and white print. be able to be printed on product bags clearly and with ease and to be embroidered on shirts/caps etc. Used to easily identify the company in question

Nice to have

• Minimilist and simple but clear and neat. Ideally not too many colours that will have an effect on printing quality and cost, but not a limiting factor, if colour is important, let it be embraced.

Should not have

• must not be predictable. no green leaves or rolling hills. must not be typical. must not be 'loud'

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Files

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