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This customer received 111 logo designs from 31 designers. They chose this logo design from kumds as the winning design.
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€300
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111 designs
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31 designers
Logo Design Brief
Our small start-up needs a logo design. We are creating a brand that will sell high-quality upmarket loose teas of all kinds: herbal, fruit infusions, black, green, white etc. We are also going to sell coffee. However, it is not the main aim of the company.
The logo is going to be used not only online, but also in documentation and packaging, so we would like the designers to keep that in mind. Design should communicate high quality, return to traditions, luxury.
Updates
We have received quite a lot of response from designers. We were forced to eliminate some of them due to the assessment criteria we have established for the contest, but that does not mean that we consider some designs of less quality or creativity.
Added Thursday, March 13, 2014
Project Deadline Extended
Reason: We would like the design to be adjusted to our requirements. It takes more time than we originally expected.
Added Wednesday, March 19, 2014
Target Market(s)
- Middle and High Income
- Internationals
- Generation X
Psychographics:
- Aware or want to join the tea drinking traditions
- They care about the quality and sustainability foremost the price
Industry/Entity Type
It Company
Logo Text
Infusee
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It should be suitable for packaging print specifically on vintage-looking paper (as on picture examples) , for documents (including bw prints). Logo design should be in a palette that suits classical red wax seal and paper colour!
Nice to have
- Representation or symbolic representation of tea and coffee drinking is a possibility, but not a must!
l
Victorian style; or other 18-19th century design movements. Logo could use a lithographic picture.
Should not have
- Combination of green and brown, greens in general. No silver and gold please.
