• US$400

• 90 designs

• 40 designers

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Logo Design Brief

• Create a logo design for a brain health company that is simple (easily recognizable), elegant, memorable, timeless, versatile (useable on many backgrounds).
• The essence of the logo should give the viewer a feeling of #1 quality, #2 clinical and #3 natural.
• It will be used primarily to help brand natural, brain enhancing dietary supplements but will also be used in a clinical environment, software and informational products.
• The colors are still undecided however as a preliminary guideline, shades of blue (Azure, Bleu de France, Carolina blue, Sapphire) and oranges (Princeton, burnt orange, ECE/SAE Amber, orange peel, tangerine), dark and light greys are a good place to start.

Target Market(s)

• Individuals who are interested in dramatically enhancing brain function and overall health.
• Key target demographics are the male and female natural health shopper, 35-70 years old, educated.
• Many will be seeking a natural, effective remedy to increase mental alertness, Improve mood, improve sleep, reduce stress, poor memory, brain fog and difficulty focusing.

Logo Text

Dr. Daniel Amen's BrainMD

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • BrainMD as the main character set
• • Dr. Daniel Amen’s as pretext
• • or By Dr. Daniel Amen as subtext

Nice to have

• • Some sort of abstract “Brain” image so long as it’s not too distracting
• • Option 2: a unique image that communicates natural,

Should not have

• • Random, unsupported, ambiguous images

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Files