• US$220

• 63 designs

• 13 designers

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Postcard Design Brief

Greetings!
Lawyers hire me as an expert witness. They take a gamble on hiring me in hopes of winning their case.
This postcard will be printed in jumbo size through Vistaprint. The design must meet these specifications:

Full Bleed Size (starting document size)
11.12" x 6.12"
282 x 155 mm
3335 x 1835 pixels
* Finished artwork should use the full bleed dimensions for best results.
Document Trim Size (final size after being cut)
11.00" x 6.00"
279 x 152 mm
3300 x 1800 pixels
* Please be sure to keep all text and photos within the safe cutting margin.
Resolution
300 DPI
Visit Vistaprint for more details or to download a design template:
https://www.vistaprint.com/product-presentation-info.aspx?productPresentationId=1590#
https://www.vistaprint.com/vp/ns/propath/UploadResources.aspx?selectedTab=0?pfid=BDW&pf_id=BDW&xnav=product-page#FileFormats

1. The postcard will have a Blank Backside.
2. I like a black, white and red color theme with a serious legalistic font.
3. In regards to color theme, see https://www.postcardmania.com/designs/security-system-postcards/#security-system-postcards-4
4. 8 preferred background images in alphabetical order from favorite to least favorite, but all are great:
a. https://1drv.ms/f/s!AlpHV97PEv6egdpiS0ZBP3cK0rfqpg
5. Header Text:
a. (line 1) Dr. J.A. Maddux, Psy.D., ABPP
b. (lines 2 and 3) Psychological Evaluator, Board-Certified Forensic Psychologist and National Expert Witness
c. (Line 4 in bold and more prominent than text in lines 1-3) 4 Signs of a Proficient & Credible Psyc. Expert
6. View this checklist image for inspiration, https://goo.gl/images/5KkLD7 and use the following text within such a checklist image:
7. Board Certified by the American Board of Forensic Psychology (ABFP)?
Yes, I'm Board Certified. This mark of proficiency in forensic psychology is recognized by judicial decisions, statutes and regulations.
8. Fellow of the Amer. Academy of Forensic Psychology?
Yes, I'm a AAFP Fellow, along with some of the field's most prominent leaders comprising the academic arm of the ABFP.
9. A Recognized Leader Amongst Other Experts?
I’m the 2018 duly elected President of the New York State Psychological Association Division of Forensic Psychology, and a Board Member of the American Professional Society on the Abuse of Children.
10. Positioned in Roles of Trust and Neutrality by Judges?
Yes, I work as an in-house NYC Family Court mental-health expert in proceedings regarding competency, imminent risk, sentencing, custody, child maltreatment and TPR.
11. The following should be prominent along the bottom:
12. BOOK A LUNCH & LEARN AT YOUR OFFICE
Visit http://offer.rule702.com Call 212-810-6365
Designer: This call to action (CTA) for #12 needs to pop off of the page. It needs to draw the reader's eye. It needs depth, like the way a CTA button looks like on a website. Play around w/ idea to accomplish this (e.g., adding badges, icons, shapes, a picture, an image of someone presenting it, etc).
13. List my areas of specialization somewhere
• CPS & Matrimonial Issues
• Competency
• Juvenile Delinquency
• Criminal Sentencing
• Personal Injury and Civil Rights
• Immigration
• Fitness for Duty, SSD and Workers Comp
• Sex-Offenders
• IME and Neuropsychological Testing
• Behind-The-Scenes Consulting on A Contingency Fee
• Low-Price Initial Screening Evaluations
• Therapy Services & Programs for Litigants
14. Put this test somewhere and keep it subtle: I recognize the importance of your work. You can trust my assistance.
15. Put this in fine print somewhere (can be 2 lines): Lamb and Maddux, LLC. 2018 New York Licensed Psychologist Lic. # 018069 - New Jersey Licensed Psychologist Lic. # 35S100482600
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17.

Target Market(s)

Lawyers

Industry/Entity Type

Hire

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An awesome call to action. If the CTA doesn't catch the eye, then it won't work. The point of this postcard is to get them to that website so I can capture their email address. Anything else is a secondary gain. Consider 3-d design elements to give it pop and depth.

Should not have

• There's a big difference between a red rectangle and a red button on a website that has that 3d quality. This postcard has a lot of words. It can easily become just a bunch of text on a colorful piece of paper w/ a pic. Avoid this by segmenting the space, layering Diff color text on Diff color background and incorporating 3d design elements and shapes.

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Files