• US$275

• 45 designs

• 17 designers

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Icon Design Brief

CreamCam is the best FREE portrait enhancement app for achieving a perfect and flawless complexion in just a few seconds. The app is fully automatic and requires no manual editing. The transformation is complete with a touch of a button.

Please install the app to get a feel of its functionality. It's currently called '~ cream ~' in the App Store but will be renamed CreamCam in the next update.
https://itunes.apple.com/us/app/cream/id689603048?mt=8

The current app icon has a picture of a jar of face cream. (see uploaded file) It doesn't really convey the camera/photo aspect of the app at all. The new app icon should represent that plus the idea of creaminess/smoothness.

The current logo is sticker-like and just says "cream". (see uploaded file) I don't mind keeping the script font as long as it retains a smooth feel. The new logo should read "CreamCam", either as one word or with the "Cam" part split-off but creatively attached to the "Cream" part.

We are also starting up our social presence. An icon that can also be part of CreamCam's profile icon and/or web banners would be preferred.
Webpage: http://www.creamcamapp.com
Facebook: https://www.facebook.com/creamcamapp
Tumblr: http://creamcamapp.tumblr.com
Twitter: https://twitter.com/creamcamapp

Thanks,
Michael
michael@creamcamapp.com

Target Market(s)

The target audience is young women worldwide who loves taking selfies and posting pics to social networks.

Industry/Entity Type

Store

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The icon must have an element to represent the Cream portion (e.g. a drop or dollop of face cream) and an element to represent the Cam potion (e.g. a camera or camera lens). These two pieces should integrate well with each other. The icon must look good scaled to all sizes (from 32x32 to 1024x1024).

Nice to have

• It would be nice to see a white camera/lens instead of the usual black. A creamy color palette that conveys smoothness would be great. The app itself currently uses the colors #FFDAB9 and #FAF0E6. The icon should feel "sophisticatedly cute".

Should not have

• The design should not just be a colorful camera like all the other camera/photo apps out there. The icon should not have a pink or red palette. While the target market is female, the design should appeal to men too.

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Files

Download all files - 1.0 MB