• £110

• 107 designs

• 20 designers

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Logo Design Brief

A new logo is required for the Centre for Maternal, Adolescent, Reproductive & Child Health at the London School of Hygiene & Tropical Medicine (LSHTM).

The Centre for Maternal, Adolescent, Reproductive & Child Health (MARCH) is the central hub for women’s, adolescent’s and children’s health within the university.

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The MARCH Centre brings together over 200 researchers from across LSHTM. It aims to strengthen and promotes innovation, evaluation and evidence-based policy making by fostering communication and collaboration inside and outside the School and between researchers and policy makers, across a range of settings in over 100 countries and multiple disciplines.

The March Centre has a lifecycle approach which focuses on three priority themes:
• Adolescents (A)
• Births (B)
• Children (C)

Vision: To improve women’s, children’s and adolescent’s health worldwide.

Values: Research excellence, Relevance to policy and programmes, especially in the highest burden settings and raising the next generation of research leaders to improve the health of women, children and adolescents

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Our audience is very global and a mix of academics, students, NGOs and policymakers- it would be helpful to have a logo symbol that is easy to understand and interpret and relevant to our work.

Issues with the current logo

• Not very descriptive of what we do
• Doesn’t give any insight into our work
• Not visually appealing
• Looks dated and historical

Restrictions/ elements that must be incorporated into the new logo

• Our new logo needs to include the acronym ‘MARCH’ and ‘Centre for Maternal, Adolescent, Reproductive, and Child Health’

Ideas/considerations

• The logo would ideally include all stages of the lifecycle (women, children, babies and adolescents) rather than just focusing on one stage

PLEASE SEE DOCUMENTS ATTACHED FOR FURTHER INFORMATION

Target Market(s)

academic researchers, project funders, students, international agencies (eg, UNICEF, WHO)

Industry/Entity Type

School

Logo Text

MARCH Centre for Maternal, Adolescent, Reproductive & Child Health

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -new logo needs to include the acronym ‘MARCH’ and ‘Centre for Maternal, Adolescent, Reproductive & Child Health’

Nice to have

• - be descriptive
• -visually appealing

Should not have

• -tacky

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Files

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