Private Practice for Marriage and Family Therapy and Consulting

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This customer received 103 logo designs from 31 designers. They chose this logo design from logo Creative as the winning design.
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Logo Design Brief
I need a logo design for my new business. I'm transitioning to self employment and this will be the basis of my branding. I am a mental health professional and business consultant and media personality based in the Cayman Islands. My brand concept centers on the balance of male and female qualities. So the symbols I have narrowed down to are yin/yang and triangles. I don't want to come off too hippie because this business is going to be targeting corporate clients. But I don't want to lose the expressive side (the feminine) completely, so some way to incorporate both elements: logic and creativity, emotion and pragmatics. I am not great at the creative visuals. I have an example of a business card included in the attachments, but I think its too masculine. Here are the first notes I gave a designer:
- change color to shades of black white and red
- text was updated to:
WORK/LIFE SYSTEMS CONSULTANT (doesn't have to be bold depending on design)
- can we play with triangles/pyramids going in opposite directions (up is feminine, down in masculine)
- would like to see different fonts
Target Market(s)
corporate business
income 60K - 100K+
Industry/Entity Type
Healthcare
Logo Text
(title) Dr. Taylor Burrowes (subtitle) Work | Life | Systems
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- black, white and/or red shades
- a visual that reflects balance
- text that shows Dr. Taylor Burrowes
Nice to have
- Work | Life | Systems