• NZ$150

• 22 designs

• 8 designers

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Packaging Design Brief

Using the template supplied, please create us a new eye-catching 2 pack wine bottle case. This packaging will carry our Allan Scott Estate Wine (have a look here https://allanscott.com/product-category/the-estate-range/ ) in any two variations. The packaging must include the Allan Scott Logo and our address/details (on the back) but the rest of the package is free for you to create a unique, eye-catching design. Our key colours are black, white and beige however you can add another colour or two to create appeal. Please use a maximum of 4 colours for printing purposes. This packaging will be used to promote the sale of 2 bottles in the store, on the shelf in grocery stores and liquor stores.

Our address that should appear on the box is:
Allan Scott Family Winemakers
229 Jacksons Road
RD3
Blenheim 7273
www.allanscott.com
(03) 572 9054
info@allanscott.co.nz

Target Market(s)

New Zealand Wine Drinkers. Typically Gen X Mum's and Dads but we'd like to appeal to more millennials

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Font styles to use

Other font styles liked:

• Calibri

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our Logo, address info as stated above.

Nice to have

• Patterns or arty modern designs something that will stand out on shelf i.e. abstract designs, watercolour, a fun game to play on the box etc

Should not have

• old fuddy duddy wine designs

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Files

Download all files - 9.5 MB