• US$360

• 90 designs

• 41 designers

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Logo Design Brief

Blue Oaks Farm is a small start up farm located in the Sierra Nevada foothills in the heart of California's gold country. We are building an integrated, regenerative small farm to provide our community the freshest foods possible, as close to their source as possible. We are centered around leafy greens, lettuces, and herbs grown using aquaponics, fish farming combined with hydroponics, and a small free-range livestock herd and poultry flock that provide us with eggs, meat, dairy, and fibre. Beginning in Spring 2014, our products will be available at farmers markets and restaurants in our local community.

We are surrounded by oaks, specifically the blue oak, hence our farm name. We would like to see designs that use primarily or entirely blue, touching both the literal name, as well as referencing the water of the aquaponics. We like the idea of an oak tree, specifically the profile of the blue oak, as the essential element of the logo. Text should be an aesthetic that touches old farm sign and modern-urban hip.

We are a husband and wife team in our mid thirties who have "fled" Los Angeles to a more active and pastoral locale in order to grow the best foods possible for our local markets and restaurants. We are not throwing off modern technology, we are harnessing technology in new ways that allow us to grow better quality food using significalntly fewer resources. Our final design should communicate a both a respect for traditional agriculture and farmers markets with a new and hip way of doing things.

Our rough logo design is attached for reference. We like this direction.

Target Market(s)

Our target customers are people who are focused on eating the best quality foods, both from a taste and a nutritional/heath, point of view. We are focusing on the growing "locavore" and "farm to table" movements that are growing strongly in California, and specifically around Sacramento, which recently labeled itself the "Farm to Fork Capital of America."

Industry/Entity Type

Agriculture

Logo Text

Blue Oaks Farm

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Blue Oak Tree(s)

Should not have

• Overly complex color schemes

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Files