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Beatson Foundation logo design
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This customer received 92 logo designs from 37 designers. They chose this logo design from Quick⢠as the winning design.
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US$270
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92 designs
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37 designers
Logo Design Brief
I am a board member of a charitable foundation that provides grants for research to try to find a cure for Type 1 diabetes and grants to provide support for patients with Type 1 diabetes and their families. We need to design a logo for the foundation and that can be used on business cards for the board members, letterhead, and website. We would like the logo to prominently identify the name of the foundation, which is BEATSON FOUNDATION. If possible, a less prominent part of the logo could include TYPE 1 and something that would communicate HOPE and SUPPORT. We have no particular colors in mind. We may also use the logo as an embroidered logo on backpacks for children with Type 1 who attend a week at a special summer camp for Type 1 patients.
Updates
Since originally posting this project I have had a bit of an epiphany, at least for me. I think I was trying to say too much in the foundation logo. I believe it would be better to completely remove any reference to Type 1 in the logo and have the text of the logo be more simple and include only BEATSON FOUNDATION as the more prominent text, with two possible options: (1) include with the name of the foundation but in smaller text the words HOPE - SUPPORT, in any order, or (2) leave of HOPE and SUPPORT and just have the logo be the name of the foundation alone or accompanied by some unique mark.
My original desire was to have the logo include Type 1 because that is our main target but I realize the logo doesn't necessarily have to tell your entire story as an organization.
I hope this is helpful as you submit designs for review. It should make the design more simple, I believe. Thank you.
Added Sunday, February 25, 2018
I don't want this to be the only type of design considered but one possibility might be to consider my prior recent update and then have the mark that accompanies the name of the foundation be something like a small target with the number 1 on the target and then eliminate the words HOPE and SUPPORT to keep it more simple. The idea being that we are targeting Type 1 diabetes. I don't want the mark to overshadow the name of the foundation. When I say target I am speaking of the kind of target used for archery or pistol competition with a bulls eye in the center of the target. If the target had the number "1" imposed on it that might be something that would work.
Added Sunday, February 25, 2018
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Target Market(s)
Other charitable organizations that are involved with medical research or providing services to Type 1 diabetes patients and their families.
Industry/Entity Type
Charity
Logo Text
BEATSON FOUNDATION Type 1 Hope - Support
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name of the foundation: BEATSON FOUNDATION
Nice to have
- Something that ties the Foundation to TYPE 1. Something that communicates HOPE and SUPPORT. One idea is to identify the foundation by name and then underneath the name simply state TYPE 1 - HOPE & SUPPORT or something along that line. Another idea would be to identify the foundation by name and then beneath it have TYPE 1 in heavy block style or as if built by cinder blocks or something communicating an immovable object but have it with cracks and chinks in it as if it is beginning to crumble and collapse to communicate that we are fighting Type 1 diabetes and beginning to succeed, so there is hope.
