• A$550

• 100 designs

• 16 designers

Logo Design Brief

We need a logo design for a new company based in Melbourne, Australia called "Clarit-e Pty Ltd".

Clarit-e works with their clients to ensure they have focus and clarity in their project delivery but also ensures they have the capability to execute hence the name "Clarit-e"

Clarit-e is a professional services organisation that partners with their clients to lead the execution of strategic process and system improvement initiatives. Clarit-e combines hands on delivery with coaching in best practice methodologies and approaches to build their clients capabilities to ensure their ongoing success in project implementations. Clarit-e offers business advisory services in Project Management, Business Process Management, Change Management and Business Analytics.

This logo needs to give us an edge from other professional services businesses. We do not want to position ourselves as another consulting practice walking around in grey suits.

I gave her a few pictures of what colours I thought best represented what we're trying to achieve at Clairt-e - I was thinking clear blue water, ice, diamonds... Clear, clean and sharp.

Updates

Hi Designers,

Thanks to everyone who has submitted a design so far.  Design #3141823 has been the closest in look and feel for what i am looking for to represent the clarit-e brand. I forgot to mention that claret-e is a registered trademark in Australia.  i'm looking forward to see some more great designs.

thanks Anthony

Added Friday, February 14, 2014

Project Deadline Extended
Reason: Hi Designers, Thanks to everyone for your great designs and input. I am going to extend the deadline by one day as I need to review the best designs with colleagues tomorrow morning. I will ensure I run through all designs now and provide any feedback. Anthony
Added Sunday, February 16, 2014

Hi Designers,

Thanks to everyone for their great design ideas to date.  I really appreciate all of your input and ideas.  I think I am getting really close to a great design for my business.  The key things I have felt to date have really captured the Clarit-e brand are:

- Colour.  A calming lighter shade of blue really gives the impression of a crystal clear ocean.

- Font.  The finer font types that represent precision really reflect what we are trying to achieve with Clarit-e.

- I like the idea of highlighting the "C" or the "e" in the word.  This provides the future opportunity to use it as an icon for the brand.  

Cheers

Anthony

Added Sunday, February 16, 2014

Hi designers, thanks for your great designs.  I look forward to reviewing them with my colleagues tomorrow and selecting the final logo design for our business.

I have mentioned the font Avant Garde in my brief but this is actually not the font style I was after,  The font style is "Square 721 EX BT" if this makes sense. The font style works well in square shapes.

Cheers

Anthony

Added Sunday, February 16, 2014

Project Deadline Extended
Reason: Hi designers, Thanks for all of your great designs. I really appreciate your ideas and input to the process. I have extended the deadline by 1 day as I simply haven't been able to review all of the contending designs with my colleague. This will be completed tomorrow so I will select the preferred design after this meeting. Thanks again Anthony
Added Monday, February 17, 2014

Industry/Entity Type

Business

Logo Text

Clarit-e

Logo styles of interest

Emblem Logo

Logo enclosed in a shape