Sole trader electrical business

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This customer received 148 logo designs from 47 designers. They chose this logo design from Creativecurves as the winning design.
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Logo Design Brief
I want it to somehow be related to the electrical industry as I’m starting up an electrical business (domestic and commercial).
I don’t like the idea of using a lightning bolt or light bulb.
I’ve been toying with the idea of somehow using a piece of electrical cable in the logo design, but not a necessity.
I’m not 100% sure what colours I’d like either.
I would really like a cool logo, whether it embraces the “TMW” of TMW electrical or not, i don’t mind, I want something that will be memorable and easily identified to clients and customers, I have drawn up a couple of really rough sketches of ideas and am more than happy to forward them through if need be. I’m just not that inventive or artistic so I found it quite hard to know what I wanted.
Target Market(s)
Customers or business’ needing electrical work performed
Industry/Entity Type
Electrical
Logo Text
TMW Electrical
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- I would like a range of different fonts to be offered
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logo and the words “TMW Electrical”, “TMW Electrical can be the logo of it looks right and i find it to look cool and good, or a seperate logo with “TMW Electrical written somewhere in close proximity of the logo.
Nice to have
- The “TMW” of TMW Electrical to be bolder than the “Electrical”
Should not have
- Light bulb or lightning bolt