• £140

• 181 designs

• 42 designers

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Logo Design Brief

We need a logo design for our company. We develop intelligent document processing software and are disrupting that industry with technology that takes a lot less configuration effort than existing technologies. We have a cloud service called Waives which we're in the process of branding separately (see attached Waives visual identity) and will have a dedicated website.

This logo is for the company, which also sells the underlying technology in other forms. It will be used on the company website (designs attached), email footers, business cards and presentations.

The design should communicate advanced technology and "refreshing" (as in we're a breath of fresh air in a complex, stagnant industry).

Design and colours should work well in the header of the designs for the new website as well as alongside the Waives logo. "CloudHub360" is very long so we would like to see designs that make the "360" a smaller part of the logo - maybe by it being smaller or in the background. We're open to different capitalisation, such as all lowercase.

We'd like the logo to include a wordmark and a graphic device, though the graphic device should not be overpowering. The device should not be a cloud (too cliched). It could be based on "hub" but something abstract is also ok. It should be possible to use the wordmark alone.

Attached: Waives visual identity, current designs for the company website (where this logo will be used), some of the current designs for the Waives website (for context).

Target Market(s)

Executives of technology companies

Industry/Entity Type

Industry

Logo Text

CloudHub360 or Cloudhub360 (we prefer this in most fonts) - with 360 de-emphasised

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have modern fonts (not too fancy). No embossing or shadow please. Must work well in header of Cloudhub website design (attached) and alongside Waives logo.

Nice to have

• Would like to see "360" less prominent than "Cloudhub" if we can so it isn't too wide.

Should not have

• Logo should not be overly "powerful" - we're trying to be friendly. Must not include any cloud icon.

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Files

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