• C$150

• 238 designs

• 77 designers

---

Logo Design Brief

Canadian guide to journeys in Canada. The new website will focus on experiences and journeys across Canada: road trips, hiking trails, waterways, cycle routes. It's all about the vast opportunities in Canada to see the inbetween spaces.

The site name is "Trail Canada"

There will be a tagline / slogan that is still being finalized. So a placeholder slogan can be used if you wish: "experience the journey".

The logo should be suitable for web site and social media use. There should also be single colour option available.

Target Market(s)

The target audience is people travelling in Canada both Canadians and inbound tourists.

Industry/Entity Type

Travel

Logo Text

Trail Canada

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• No font specific requirements

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Be clearly Canadian.
• A distintive colour scheme.
• Include the tagline "experience the journey" but also have the option for the logo to exist without the tagline.
• Must be suitable for website, social media and single colour use.
• Available as a square and rectangle (3x2 ratio approximately) option.

Nice to have

• Friendly, welcoming design.

Should not have

• Must not be reduced to TC.
• Must be shown as two words "Trail" and "Canada" and not run together "TrailCanada"
• Not corporate.
• Do not focus on air travel or include aircraft.