ABS Poster - Graphic Design Project
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This customer received 14 illustration designs from 8 designers. They chose this illustration design from Jason Weiesnbach as the winning design.
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We need a graphic that can be used as a poster at presentations to describe a business model we follow - ABS. Imagine we were at a business exhibition selling the “ABS” (culture program) product as a consultant to interested customers. They look and see this “poster/ad” that makes them think twice and be curious to know more. It’s meant to draw in the imagination of what their company would be like if they had a “ripped vs. beer belly” culture. ABS stands for Artifacts (What you see), Behavior (how we act, Shared Beliefs (way we live).
The style we're going for is a propaganda poster style, without being too "old school" style. See attached style inspiration file. We like the style of low-poly vector graphics.
Text on the poster should be something along the lines of do you have a strong core, are you corporately ripped, etc. The imagery should be of a torso with very ripped abs. We don't want a full body shot, but a closeup on the upper half, focusing on the ripped abs. Please reach out with any questions. We're not worried about color scheme necessarily, but our corporate colors are attached for reference if you'd like to start there.
Target Market(s)
Business Owners, Corporate Culture, Motivational Speaking, Culture Presentations
Industry/Entity Type
Consulting
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A focus on ripped ab muscles in the graphic
- The acronym spelled out with what ABS stands for (see project description)
- A title/tagline like are you corporately ripped, etc.
- Propaganda poster style
Nice to have
- Our blue color incorporated
- Low-poly vector graphic design
Should not have
- Anything inappropriate