"Truly Home" company logo for business cards and brochures

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This customer received 123 logo designs from 44 designers. They chose this logo design from billalzakon as the winning design.
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Logo Design Brief
Create a company logo to be used on business cards, company brochures, and web site (TrulyHome.org). We are new company, pending designation as a 501(c)(3) non-profit. We design and construct workforce housing which we rent or sell at about thirty percent below market rates, through donations from concerned firms and individuals. Our housing is special not just because it is inexpensive; it is more energy efficient, secure, resilient, and front-porch friendly that most homes costing twice as much. Since it is custom-designed by architects it also has a cool factor which is why we call it "affordable, amazing housing". We restrict our clientele to those with a household income in the $30K to $50K range. Our prototype house is occupied and the photo file is attached.
Target Market(s)
Potential supporters/philanthropists.
Industry/Entity Type
Business
Logo Text
Ideally we would like a logo which could give first-time viewers an idea of what we do without any text. But we could use the text "Truly Home" or "Affordable, Amazing Housing" in some situations.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Curb appeal!
Nice to have
- I like the logo which New Hope Housing uses:
- http://newhopehousing.com/ But of course ours cannot be too similar.
- The color green conveys environmental friendly design, which would be nice but is not essential.