• US$230

• 63 designs

• 8 designers

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Web Design Brief

We are selling homeowners insurance policy / tenants Policy/Flood Insurance in USA in few states and planning expand nationally.

Our target audience are two folds: Customers (Buy policies) and Insurance Agents who wants to work with us to sell our policies to customers. But website should focus 80% on customers and 20% on agents. So, more customer focused user experience. Please note that there is no direct buy option for customers. They always go through insurance agents.

Customer focused, educational that makes buyer journey easy. We don’t want to come off as trying sell something as there is no direct sales involved from website.

Target Market(s)

Homeowners in USA and Insurance agent who sells these insurance.

Industry/Entity Type

Insurance

Number of Pages Required

4 page

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Font styles to use

Other font styles liked:

• Open to suggestions

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Three most important things: Trustworthy, Authentic, Simple
• Please use colors form logo and grays
• We like: www.progressive.com
• https://www.americanstrategic.com/
• We need Agent Look up tool on home page similar to what is shown on example sites.
• Design:
• Home Page - Open to Ideas
• Insurance (Products) Landing Page - Info similar to: https://www.americanstrategic.com/insurance/
• Agents Page - https://www.americanstrategic.com/agents/
• Claims Page - Information similar to: https://www.americanstrategic.com/claims-center/
• Site Navigation:
• Home
• Insurance
• Claims
• Agents
• About Us
• Contact Us

Nice to have

• Elegant, minimal and clean design that reflects trust and authenticity.

Should not have

• Slider or rotating images - prefer flat design. Not over powering design.

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Files

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