• US$300

• 149 designs

• 55 designers

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Logo Design Brief

I need a logo for my brand Brussels Vegan (brusselsvegan.com). It's about vegan food, lifestyle and travel. I'd like for it to have a "chill" and casual vibe but still look sophisticated and not too girly. I like handwritten fonts, but that's not a must. The color should either be black or teal (a darker teal, not too bright) or a combination of the two. Brussels Vegan started as a project in Brussels, but is now based in New York City. The logo should include the words Brussels Vegan and LIFESTYLE TRAVEL FOOD (all caps is optional). The logo can be in 2 lines (brussels vegan on one line and the rest of the next), but having the logo inside of a circle would be great too. Looking for someone to include their creative vision, so please feel free to modify/add anything if you think it'd look good/artistic. The words should still be legible though.

Target Market(s)

Food, health, lifestyle, travel, mostly women ages 20-40, English speaking.

Industry/Entity Type

Health And Wellness

Logo Text

Brussels Vegan

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words Brussels Vegan (with either B and V capitalized or all lower case). There should be an artistic element to it, it shouldn't just be the words in different fonts. Something unique and creative.

Nice to have

• The added tag line LIFESTYLE TRAVEL FOOD, either separated with space or dots in between each word. Can be all caps (but not too big, just an addition to Brussels Vegan) or all lower case. If it doesn't fit in the overall design, it doesn't have to be there. The whole logo can be a combination of handwritten (I like this or a similar font: https://pin.it/2ow4ozj5lbypex) and non-handwritten fonts. Any design elements can be added, but shouldn't be too restrictive, it can symbolize veganism though with a leaf or something similar (not a must). The color shown below doesn't have to be respected 100% and can also be a bit darker.

Should not have

• No Brussels sprouts, please. The Brussels is the name refers to the city, not the food. References to the city should not be included either though since we're now based in NYC. No pink, red, yellow or orange.