ClockworX Logo and Trademark for technology research and development company
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This customer received 200 logo designs from 55 designers. They chose this logo design from Souvik Roy (Alex Pro) as the winning design.
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Logo Design Brief
We need a logo and a trademark. The company's mission is to bring the power of blockchain storage to everyone with an electronic device. We would like to see a simple 2 color logo and a more complex trademark with a steam-punk-like theme. The design should represent our company pushing the possibilities of new advances in technology, while also embracing the creativity of a scientist, tinker, and explorer. We would also like a recommended color pallet for web design.
Target Market(s)
IT companies, power users, software developers
Industry/Entity Type
Information Technology
Logo Text
ClockworX
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Some sort of clockwork mechanism in the trademark (gear, etc). In a clock or watch, the interface you see is easy to use, but the underlying mechanism is complex and precise. That is the vision we have as a company, and we want a logo that reflects the underlying complexity and creativity, but with simplicity and utility for the user.
Nice to have
- 1. Website design ideas - possible additional work for web design
- 2. Inclusion of a graphical blockchain refence in the logo or trademark
- 3. The logo text should have the name "ClockworX" included, and we may consider a design with the tagline "Blockchain Intelligence" if it looks good with the logo.
- 4. We generally prefer a modern, all-caps font but will consider any that work well with the graphic.
Should not have
- 1. This logo does not need a reference to a clock or to time. In our view, clockworx is about envisioning and building complex mechanisms, not about tracking or representing time.