• US$150

• 237 designs

• 47 designers

---

Logo Design Brief

We need a logo for a young construction company, based in Tuxtla, Gutiérrez, Chiapas, called: Tecnología de Agregados y Pavimentos SA de CV (TAP). We have been actively participating in the construction industry for 5 years, focusing mainly on public works at the three levels of government: federal, state and municipal, with experience in roads, bridges, building schools, hospitals, drinking water and drainage. We have varied machinery, from excavators, loaders, tractors, etc. to specialized equipment for paving, such as asphalt plants, crushing plants, compactors, spreaders, etc. Such equipment is also offered in lease mode, another source of income. We offer supply and carry services for aggregates for construction (sand, gravel, stone, caliche, etc.). We own our own fleet of dump trucks. We are looking to venture into housing construction this year. We have qualified and specialized personnel, the founding partners have accumulated experience that exceeds 40 years. It was born as a subsidiary of the company "Grupo Nave", a construction company with 23 years of existence, but now it is independent. (We attach the logo of Grupo Nave as reference). We want to convey the idea of ​​reliability, integrity, and that we have the right mix of experience and youth. We emphasize the quality of our services, which is one of our main differentiators in the industry. The current logo does not have a creation methodology, it includes the colors black, red and ocher-orange tones. However, we are open to different proposals, as long as there is the foundation and explanation of the message and the values ​​that we describe here. There is freedom to use different colors, shapes and figures. We would like the logo to be easily adaptable to applications (cups, hats, helmets, uniforms, vehicles, etc.). ) and versatility to be able to handle in different color options (watermark, dark backgrounds, single color prints).

Target Market(s)

Officials from government agencies that manage infrastructure projects, such as SCT, CONAGUA, State and Municipal Public Works Secretariats, etc. They can be Secretaries, Directors, Heads of Department, areas such as Tenders, Collections, etc. Owners of other companies in the construction sector that need rental services for machinery, aggregates for construction, specialized paving services. In addition to the owners can be the personnel that makes decisions of acquisitions in the same ones (engineers, architects, lic in administration, etc.) People who look for to buy aggregates for the construction for own use, either to construct or to remodel their constructions. They can be housewives, husbands, big brother. All those companies that need machinery leasing services, delivery of construction materials, construction consultancy. Companies dedicated to the construction of housing.

Industry/Entity Type

Construction Company

Logo Text

TAP

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The Acronym TAP. Originality, simplicity, harmony in the selected colors. Elements that communicate trust, experience, quality. Elements that convey the idea of ​​growth, efficiency, excellence.

Nice to have

• Abstract elements related to figures that represent what we do: machinery, roads, bridges, helmets, bridge structures, trucks, planes, aggregate-type materials, asphalt, etc. The colors that are preselected are desirable, but we can choose one more that the designer suggests if there is a clear foundation. That the type of source used is identifiable with the brand, not necessarily the one selected in the suggestions.

Should not have

• Matches with the competition (annex file with some examples). Excess colors, overload of images.

---

Files

Download all files - 1.6 MB