• S$190

• 75 designs

• 26 designers

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T-shirt Design Brief

We need a tshirt design for a boutique gym and martial arts studio. We offer Martial Arts classes, as well as High Intensity Interval Training classes (HIIT), bootcamps and personal training. The tshirt is designed to be work by staff and also more importantly bought by our members. We have a very basic, existing black tshirt with a logo on the front and larger logo and URL on the back. We want to significantly improve this tshirt. It should appeal to both males and females, so it cannot look too macho or threatening.

Target Market(s)

Males and females between the ages of 20-45 year old. All are members or class participants of The Jungle gym: www.thejungle.asia

Industry/Entity Type

Fitness

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our old tshirt had a small Jungle logo on the left sleeve - it worked well so should keep.
• On the right sleeve is not so good "Unleash Your Potential'. If possible on the right sleeve we would like to have a Singapore country flag there. People in Singapore - where our gym is - are very proud of Singapore.
• Please delete our 'Unleash Your Potential" from back of tshirt.
• The tshirt does not have to remain all black! We also like red and yellow to add some boldness, fun and colour. A gym is supposed to be fun and interactive. Well our gym is.

Nice to have

• Our first design in reflection did not share who we are. Ideally we would like the following words included in the shirt to highlight what the gym does. Maybe running in small print around the collar - but in a cool font - our old font was not good.....
• MMA
• Muay Thai
• HIIT
• BJJ
• Fitness
• We like the claw marks of our logo - perhaps we could have a small claw mark at the bottom of the tshirt, like an animal has clawed at the bottom of the tshirt

Should not have

• Not supposed to look like a uniform, it should look cool and striking enough for members to buy and also for people walking in the street to notice the shirt. Our previous tshirt was very plain, it looks good/sleek but didn't have the wow factor for people to notice it, or want to buy it :)

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Files

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