Online Shop WIR

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This customer received 41 web designs from 10 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We need a web design for an online shop, called "WIR Kramer". The shop should layoutwise match with this head page: http://www.wir-dahoam.at/, as it is a partner page. So please use similar, matching colors like the red, blue, white. The shop is supposed to be a platform for a certain commerce region in Austria. It should be available for rural local stores like bakeries, liquor stores, butchers, regional grocery stores or traditional costume stores to offer their products in the online shop. The look should be simple, traditional, clear and matching to the Wir-dahoam page. If needed, you can google-search pictures of "Fuschlsee Salzburg" to use for background/banner etc. Others than that, pictures of food, traditional costumes (search word: austrian dirndl) are nice to be seen. Regarding Functions, the store will have the SAME functions as this page:http://www.italia-shop.eu/ - using the "most famous" stores and its products for the starting page, going into detail pages by clicking these images. You can also think of a small area left for adverts of the local stores.
Target Market(s)
Target market are female as well as males, as well as families... Citizens of the countryside of this region in general as well as tourists of this region, looking online for individual local goods.
Industry/Entity Type
Shop
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The design must have 3 pages: a starting page, a subsite with an overview for the different products of a certain store and a subsite with a product in detail.
- Please feel free to create some kind of a logo which is being used only online in the shop.
- Please think of the different "Stores" as categories, of different products of each store as the subpages and of a detailled description of one special product for the detail page.
Nice to have
- would be nice to have an emotional landscape image integrated in the design (such as you find for FUSCHLSEE SALZBURG in google) we dont have a proper picture yet.
Should not have
- the design should NOT look cheap or plain/technical. Emotions are of high importance as well as visual attraction for customers since we are selling good quality products of local stores and shops.