• US$200

• 58 designs

• 16 designers

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Logo Design Brief

BRIEF
For an emerging celebrity chef, a brand with logo & styling and integrated sub-brands for use across a range of applications.

Scope:
Creating a brand for "Chef Scotty cooks" that provides a top-line overarching brand logo, styling and treatment and then extending this brand styling to cover business units (Bistro Tour, Catering, Professional Services) that need sub-brand treatment for their domain but fully integrated and connected to the overarching brand:

1. Bistro Tour: a food truck operation wherein the overarching brand and the sub-brand treatment for “Bistro Tour” are consistent and brought together in the artwork on the vehicles.
2. Catering: a service to provide gourmet catering services to private and corporate events.
3. Professional Services: a service to provide expertise and guidance to teams of chefs for specific events or developments.
4. The overarching brand needs to easily be used in applications related to book writing, TV and public appearances, and web site development that portrays the overarching brand and exposes the sub-brands.


Font Styling (Trajan Pro)
Logo Styling (Modern Image / Clean Lines). Good example included in link:
http://graphicriver.net/item/restaurant-bistro-logo/2584747?ref=BossTwinsMusic&ref=BossTwinsMusic&clickthrough_id=180095226&redirect_back=true

Slogan:
What love tastes like

Colours:
Black, Gold, Pomegranate Red (accent)

Industry/Entity Type

Catering

Logo Text

Chef Scotty cooks

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Chef Scotty cooks
  Tagline: What love tastes like
  
  Modern, clean lines, sleek, recognizable
  
  Upscale
  Gourmet
  Modern
  Cook with joy
  Creating smiles with passion
  Open and accessible

Should not have

• Dislikes: Flowery, cursive, busy, ornate, old, cartoony

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Files

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