• US$150

• 267 designs

• 83 designers

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Logo Design Brief

The logo design will be used for a website, business card, stationary, and other promo items. The logo and text will have to compliment/work well with another logo design as both will appear together in some capacity. Please see the Northwestern Mutual logo, which is a navy font and gold, stylized column (attaching logo). The logo I need created is for Armstrong Financial, and I am thinking the design should primarily be with the letter “A" or “AF”. This is for a financial practice. Some attributes of the practice are: knowledge, integrity, and experience (as it relates to all things financial). I don’t really have any strong feelings for including a particular symbol or picture, I was thinking of more of a stylized logo design/stamp-like piece. However, I did think that perhaps using a key somehow, subtly, might work. The logo should be simple, but classic, and the design should communicate a sense of a solid foundation and moving forward/growth (this is for a financial practice). Again, the logo can include imagery/symbolism, but doesn’t have to—you can may be use more of a stylized design with the letters A/F. Also, if you do play around with including some symbols, just make sure they aren’t of a lion or a lighthouse. Not a fan of that. Nothing too over-the-top/too stylized. Main colors should be dark navy/blue hues, perhaps a dark-hunter green could work, highlighted with silver or gold. The design and logo will be used against a white background. I am attaching some logos I found that will give you an idea of my desired aesthetic and some things that I like for this reason or another that seem to work well. I like the idea of maybe intertwining the A and F if used together, and kind of encasing them in a shape or with a design. Also think the logo will work well to the left of the text, however, I am open to it being above or another location if it works better that way. I am also attaching the Northwestern Logo so you can see what it looks like. Thank you!

Target Market(s)

Clients, current and potential

Industry/Entity Type

Financial

Logo Text

Armstrong Financial

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please see photo file 8 and 9 about logo specifications and preferred colors.

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Files

Download all files - 1.0 MB