• US$120

• 47 designs

• 16 designers

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Logo Design Brief

We need a logo design for a new company called "Modi Toys". The name Modi doesn't have a meaning - it's simply our surname (ie: Mattel, Hasbro, Fisher-Price).

The colors used should be bright and vivid (i.e: yellow, red, blue, etc.). I'm also open to seeing the letters filled in one color and outlined in a different color (as per the sample). I am also attaching pics of fonts that are very reminiscent of hand painted signs seen in India, since this company's products are all an ode to the Indian culture. The logo should be easily legible. The logo should also have the "namaste" icon, which is a symbol of respect. The icon is reflected by two hands being clasped together -- it is very commonly used and seen so this should look unique but easily recognized. Try placing the "namaste" icon between "Modi" and "Toys", as one of the options.

I would like the logo to have some component that can easily be converted into a favicon, so please keep that in mind as you're designing the logo.

Our initial product will be a plush/stuffed animal that represents one of the most prominent Hindu deities, Lord Ganesh. I am also attaching a photo of the prototype of our product, just for your reference.

Refer to the attached PowerPoint very closely. It contains sample color combinations, fonts, shape outlines, etc. that I would like to see incorporated into the logo.

Target Market(s)

Parents and Grandparents of children under the age of 6. Indian families or mixed families with half-Indian kids.

Industry/Entity Type

Toy Store

Logo Text

Modi Toys

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Logo styles of interest

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Font styles to use

Other font styles liked:

• "Hand Painted Indian Font"

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please use the type of fonts and colors as shown in the attached file. Do a google search for "Indian Hand Painted Font" to get a sense of the type of font and colors I'm looking for.

Nice to have

• Please see our competitor's logo, which I really like (https://www.jaijaihooray.com/). DO NOT DUPLICATE THIS. However, you'll notice how their logo incorporates a lot of vivid colors and some of the fonts that I included in the attached PowerPoint file, for your reference. See the attached file for sample color combination. Anything that looks "hand drawn or hand painted" would also be cool.

Should not have

• Anything overtly religious (ie: "Ohm symbol") since the logo should appeal to the general public, irrespective of their faith/beliefs/background. Please avoid anything generic looking (ie.: the company name written in a generic font with a generic icon).

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Files

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