• A$360

• 11 designs

• 6 designers

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Brochure Design Brief

We need a design concept to convey the benefits of our digital roadside signage product. It will be used in various sales kits.

The product is a large 30square metre digital road sign, 10:3 widescreen aspect ratio on the side of a city's busiest intersection. The purpose is to sell advertising to consumer brands. We need the design to convey two thing:

1. The crisp, colourful digital functionality of the screen to set it apart from static signage. Think of it as a large television screen eminating colourful brand advertising messages. Use of sharp and colourful messages eminating from the screen, perhaps in a layered collage will represent the screens ability to display backlit, rotaing advertisements.

2. That it will be displayed to high vehicle traffic numbers. Consider using vehicle light trails or something that conveys drivers visibly looking at the screen.

I've uploaded some images that may or may not help with direction.

I've extended the deadline for this by 7days.

Target Market(s)

Targeting marketing and brand managers for consumer brands medium size to multi-national.

Industry/Entity Type

Advertising

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have image of screen displaying digital content
  Must show that it is roadside, convey traffic passing or drivers looking at the screen

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Files

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