• US$150

• 187 designs

• 67 designers

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Logo Design Brief

We need a logo designed for our re-branded IT services firm called "rocketwise" (all lower case). We prefer orange/dark grays for logo, and it must be simple enough to convey well in a variety of formats: web, print, embroidery, etc. Logo (or recognizable part of the logo) must scale down to be used as an website ico or simple task bar icon.

I've attached our temporary logo for reference, but we need something much more polished.

Target Market(s)

professional services firms

Industry/Entity Type

It Company

Logo Text

rocketwise

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Scaleable logo - a recognizable part of the logo must scale very small for use as ico on website and icon in Windows task manager tray. Also must look recognizable in single color variations - like black or white in places where color cannot be utilized. Depending on the design, may need an option for a "vertical" and "horizontal" variation. The logo I have attached is much wider than tall, so it is a "horizontal" type. Some logos lend themselves to having an image to one side of the word in a horizontal fashion, and the image can be moved to the top or bottom of the word for a more "squared off" or vertical appearance.
• Colors attached below are approximate - please use your judgement in choosing.

Nice to have

• I'd like to have some rocket imagery as part of the design, either tangible or suggested. Our brand is high tech, but approachable, with an emphasis on speed and consistency of service.

Should not have

• Complex design elements that do not scale well, or translate to multiple media (like embroidery). Multitude of colors that make integration with other designs difficult.

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