Albritton Williams Commercial Construction Logo Design - 82 Yr old company looking for a fresh logo
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This customer received 127 logo designs from 35 designers. They chose this logo design from OneWay Graphic Studio as the winning design.
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Logo Design Brief
2/25 - I am now leaning towards a wordmark logo with a small logo or design included. Let's refrain from any further iterations of 'AW'.
Albritton Williams was established in 1928 and is a commercial construction General Contractor / Construction Manager. We are in the process of rebranding the company into four divisions and want to rebrand the commercial construction division in the process.
I would prefer to utilize the existing colors in our design, but am open to other colors as well. Currently, our color scheme is in the grey's, burgundy and black.
Our company is well established and has a reputation as an honest, fair, steady company. We want to maintain that image, but want to also convey that we are keeping up with culture / technology. It will be important to blend these two criteria.
Updates
I am finding that I prefer a wordmark logo with a small graphic included.
I do not like graphics that include buildings and I don't think I want to stick with the 'AW' logo as we have now. Someone may convince me otherwise with a stellar design, but I have not seen anything yet that would prompt me to do so.
Thank you all for your efforts and I am looking forward to many more outstanding submissions.
Added Thursday, February 23, 2012
Project Deadline Extended
Reason: I have not had enough time to review submissions during the past 3 - 4 days and want the opportunity to provide feedback and refine some of the designs. Thank you all for your efforts and I apologize for my tardiness.
Added Friday, March 02, 2012
Target Market(s)
college graduate, senior executives
Industry/Entity Type
Construction
Logo Text
'Albritton Williams Commercial Construction'
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- No character logos.