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Logo for Performance Lab ( Sweden/online )
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This customer received 160 logo designs from 48 designers. They chose this logo design from Nigel B as the winning design.
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€190
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160 designs
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48 designers
Logo Design Brief
designing a logo to be used for webpage and print/stationery etc. for a high end Performance / Personal Training gym. Should signal quality of trainers, high end product and still keep touch with the overall Performance Training feeling.
The logo should tell, that this is a serious gym, committed to delivering the best value/experience and product on the market ( not just another gym )
Logo will be used both for the physical location and the online Personal Training solution.
Updates
Nothing that really 'pops'. Also unsure about the glass flask in the logo ( some have given feedback that it could signal steroids.. :/ which is absolutely not intended ) So looking into the cleaner logo's perhaps just based around the PL initial, and have submitted a bit different design also, that it would be great to see designs around. ( similar name, just more "phonetic" in the look.
Target Market(s)
High end customers ( CEO, CFO's etc. ) persons wanting to improve their overall performance. not only fitness, but health, job performance, mental performance.
Logo Text
Performance Lab
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- UPDATE:
- Logo could also be very clean, just with a nice, unique font, that represents the performance lab well. Example at the bottom.
- a clean and high/end feel.
- could have a play on the 'lab' theme, nut not necessarily ( not with a glass flask - as feedback has been given on it may signal performance enhancing drugs )
Should not have
- pictures / drawings of people in it.
