• US$150

• 28 designs

• 2 designers

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Packaging Design Brief

We need to design elegant, high shelf impact (eye catching) packages for dried food products (flour and grains) that are packaged in transparent pillow type polyethylene pouches. The design should communicate excellence, quality and trust, and raise brand recognition, distinguishing it from the competitors.

Also, the design will use lively, classic illustrations, modern typography, and a fresh color palette, to emphasize craftsmanship and love of the ingredients inside. The design should highlight the organic nature of the product. The Brand logo, “Mama Bisoye,” is to be featured on the front of each package.

There are currently six (6) types of flours and grains. The idea is to have one wrapper/package design with six color variations to distinguish each of the six grains and flours:

-1. Beans Flour
-2. Plantain Flour
-3. Cassava Flour
-4. Pounded Yam Flour
-5. Yam Flour (Elubo)
-6. Gari Ijebu

The package is a transparent pillow type pouch with the following dimensions:
216mm(W) x 254mm(H) or 8.5inches(W) x 10inches (H).

The final files are to be provided in vector format, and the font pack included.

Industry/Entity Type

Food Production

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - 1. (a) Mama Bisoye Brand logo (to be placed in front) and (b) Company's logo (adunola) to be placed at the back.
• - 2. Slogan, “Eat Different. Live Well.”
• - 3. Nutrition label
• - 4. Barcode
• - 5. Brand story (see below)
• It's a labour of love
• Exceptional quality in food doesn’t just happen. It is carefully put together. From our circumspect selection of farmers to the selection of farm produce that is as meticulous as its processing. All painstakingly delivered to unfold on your table, packed full of flavour and nutrition. More effort than you need to know. Nonetheless, sufficient it is for us, that the results, in each of our products, delights you. That is how Mama Bísoyè did it. Enthusiastic cook; wowed us all with her delightful cooking. Humming softly to herself as she cooked, it was always a labour of love. That tradition, we are proud, now as always, to continue.
• - 6. The text, "INGREDIENT: Cowpeas (Black eyed beans)
• -7. The text , "NET WT 2 Kg" to be included in the front of each package
• -8. The text "Store in a cool, dry place."
• -9. The text, " NAFDAC No.: 23456789PP"
• -10. The text, "PRODUCT OF NIGERIA."
• -11. The text, "For questions or comments, call +234-(811)-819-7000 or visit www.adunolafoods.com"
• -12. The text, "Distributed by: Adunola Odutola Foods, Ltd.
• P.O. Box 22222, Surulere, Lagos

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Files

Download all files - 7.8 MB