The naked jungle approach - challenging the unknown
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This customer received 7 poster designs from 4 designers. They chose this poster design from B L X C K_R X I N B O W as the winning design.
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We need a poster to convey the idea of absolute minimalism in the face of the unknown. The idea is a person going into the heart of the jungle with only a machete and the skills & bravery necessary to make whatever they need along the way.
The alternate approach: If you're going into the jungle to find the hidden treasure and pack a jeep full of stuff, dart-guns, pith helmets, spare tires, you'll be at the mercy of the jeep, only going where it can go and probably never finding the hidden treasure, just like everyone else.
But if you go in with nothing, some days you'll walk in the rain, and when you're hungry you'll eat a tree frog, but when you come across a cliff you'll cut vines to make a rope, when you see a river you'll forge across, and when you find a cave you'll boil sap to make a torch, and you'll get the hidden treasure because you are the jungle master, you go where you want. The jungle is afraid of you.
Thanks so much for considering this project! We're really looking forward to seeing what you can do.
Target Market(s)
Software Developers, College Students
Industry/Entity Type
Software
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
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Requirements
Must have
- Visually, we'd like the poster to:
- 1. Have a women in a tank top and shorts staring into the dark jungle ahead, holding a machete in one hand. Her back should be to the camera as she walks into the jungle. It's also ok to use a man instead, in that case he can be shirtless.
- See the example picture with the man moving into the jungle for an example composition. This picture is good but looks too alien and perhaps too lightly colored. It would be great if the jungle could look more brooding.
- 2. The jungle should be dark, tropical and daunting like the 2nd attached image.
- 3. The poster should be typical movie poster size 27in by 40in and done in 300DPI (or higher if you like). It's ok if you want to make the poster even taller than 40in that might be pretty cool, totally up to you. The person should appear small and almost insignificant compared to the tower trees above him.
- 4. Somewhere on the poster in white sans-serif text, we'd like it to say:
- Make only-thing you need
Should not have
- The jungle shouldn't contain any lurking animals, monsters or traps, etc. It's not actually a dangerous place if you understand it, it just seems that way as an outsider.
- It's ok if there are some animals, but they should not be a focal point and blend in.
- It should not be night time or dusk. The jungle should be dark in places because of the thick foliage.