• US$240

• 94 designs

• 31 designers

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Logo Design Brief

UPDATED 27-11 with more information
PaperVine is a New Zealand based craft supply company. We started in early 2013 and have rapidly expanded our product range and reach into the NZ market.
PaperVine also publishes a papercraft blog with a large international readership of over 1 million views per year.
Shop: www.papervineshop.com
Blog: www.papervinenz.com

We are looking for logo & additional graphic design to consolidate our online identity.
This will be used for our online shop, blog and product packaging too. We sell most of our products under our own brand and will be looking to expand distribution next year.
Needs to look professional, modern, bold.

We need a logo. I would love to see some options to retain our current "logo" - which is simply PaperVine in Special Elite font, but very happy to explore other options too. Fonts used should be easily available and free. Where PaperVine is written in Special Elite font - it should be all one word, capital P and capital V

For this project we need a:
- Logo
- Simple social media icons /buttons (see graphic below for example)
- Business Card Design

We will be checking Designers are willing to provide these as part of overall price or we can come to additional arrangements. There is potential to become involved with some craft product design too at a later date.

The logo will need to have options to be used as a square and long rectangle banner style. An icon plus text logo is preferred - with options shown as square and rectangle (see Must work on white background. Have attached a file of some logos I like incorporating camera imagery. Would be good to see some ideas using that - not essential though.


I like clean, design - and I am a fan of a lot of white background.
Any colors used should be a modern, but not too trendy palette

Target Market(s)

Crafters, scrapbookers, people crafting their own wedding

Industry/Entity Type

Graphic Design

Logo Text

PaperVine

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, bold, modern look. Nothing cutesy or cartoony. Logo must work on white background.

Nice to have

• I like clean, bold design
  My favorite graphic designs are the classic Penguin Books
  I want something classic. Maybe with a camera icon? Maybe with bold strips of color but essentially very clean. Background of website and blog will remain white but would be good to get some color on there...

Should not have

• Elaborate font, nothing floral and no flourishes!

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Files

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