• US$150

• 162 designs

• 55 designers

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Logo Design Brief

We need a logo for a new company that builds/manufactures fiberglass swimming pools and will sell them nationally and eventually globally. We have "swimusapools.com" as our domain name, but I am open to the logo only incorporating "Swim USA", or "SwimUSA" depending on how it looks. I would like to see some that include "Pools" in the title as well, but in general I prefer logos that are minimalistic and clean with a small but strong color palette, two color max. Obviously red and blue would most likely need to be incorporated, but I prefer tones that are not too close to primary, rather more subdued.

Target Market(s)

General US poplulation, middle america.. New homeowners that can afford pools, but not super expensive designer pools. Fiberglass pools allow people to have an inground, super durable swimming pool, that looks expensive, but at an affordable price.

Industry/Entity Type

Recreation

Logo Text

SwimUSA // or // Swim USA // or // Swim USA Pools

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Minimalistic
• - Clean
• - Modern
• - Red and blue - im open to tones of red and blue that aren't traditional to the American flag,
• - needs to be able to be converted to grayscale in certain versions
• - Creative! I wish I had a better idea, but this is why I'm here, I want to let you guys do what you do best.

Nice to have

• - American flag, probably somehow in the background
• - Should be 'flowy' 'smooth, and give the effect of fluid swimming. I was thinking that a flag waving and water flowing or swimmer swimming can all be things that work together... but need not have all of these in there.
• - Would be great if it could incorporate full logo text, but have eventually have a recognizable brand through just a simple design logo.
• - I put Sans Serif as a font, but I would be open to something more fluid and scripty, but not thin, something that flows, but is not hokey looking. Personally, I like fonts that are more rigid and modern, but for the pool industry, it still needs to be playful and appeal to the general public, so I'm open to a lot here,

Should not have

• - More than 2 colors
• -