Logo for rock climbing business

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This customer received 104 logo designs from 31 designers. They chose this logo design from franco.harvey.david.20 as the winning design.
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Logo Design Brief
I need a logo for my rock climbing business that is simple and sleek but portrays adventure and boldness. I like pine green but at this point I am open to a number of color options. Initially i was thinking something along the lines of playing with the "N" in "SendBox" to have it be an abstract mountain or something but I'm not married to the idea. I am also open to the idea of adding a climbing animal to the logo but also ok with it just being the name, too. If you're going to design an animal, then I would prefer it to be anything but a lizard or reptile (please don't). If you look up what "send" means in rock climbing, you might be tempted to include some abstract design of a climbing hand - I like that idea but also not married to it. Please be creative, but most importantly, simple. Also, keep in mind that this design will be printed on a box. I sketched something in the picture but it doesn't have to look like that. Just an idea. Thanks!
Target Market(s)
rock climbers, fitness enthusiasts, outdoorsy types, granola hipsters
Industry/Entity Type
Fitness
Logo Text
SendBox
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the logo "SendBox" in there, should look good being printed on cardboard boxes
Nice to have
- Would be nice to have something that shows off this is a rock climbing brand
Should not have
- Not a fan of reptiles or busy designs