Modern & Laid Back Accommodations Group CASA HOTEL GROUP looking for a logo

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This customer received 111 logo designs from 28 designers. They chose this logo design from madeli as the winning design.
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Casa Hotel Group is a conglomerate of accommodation units. From hotels, city apartments to beach houses, all of them are under the concept of making our guests feel like home. Started as an Airbnb listing and now we're up to our fourth listed property, all of them giving the best travel experience to our guests.
We need a logo design that transmits the caring experience in a simple way, laid back, clean, but yet Premium image to our guests. We differentiate from others through a warm service, excellent communication and personalized treatment.
We have accommodation facilities in Guatemala City, Lake Atitlán, Antigua Guatemala and a Beach Hose. We are looking to expand outside the country further on.
We give part of our profits to a organization in Guatemala that helps people to build their homes through financial aid and community service.
Target Market(s)
People enjoying travel without an on-the-edge budget. Not looking for the cheapest accommodation, but still looking for a good deal. Often parents of kids in university ages, retired or business executives looking for a travel experience not luxury, but with good taste.
Industry/Entity Type
Accommodation
Logo Text
CASA HOTEL GROUP
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Arial Rounded, Century Gothic, Gotham Book
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My project must have a clean and formal image, but still warm. Must communicate that is an accommodation company, but not a hotel. Must have the name of CASA HOTEL and an isotype that communicates our values.
Nice to have
- I'd like to see black & white options, but also some colors without looking cheap or hippie.
Should not have
- I wouldn't like to see flowers or houses. Should not be literal at all.