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FROZEN HAPPINESS - a retail line of craft, artisanal, and delicious frozen yogurt, gelato and sorbet
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This customer received 119 logo designs from 44 designers. They chose this logo design from GLDesigns as the winning design.
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US$150
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119 designs
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44 designers
Logo Design Brief
We need a logo design for Frozen Happiness. This product line be the most innovative disruptor to the "Packaged Ice Cream" world since Ben and Jerry's. The product line features high quality and natural ingredients that combine to make the most delicious products that are also lower in calorie. We would like a logo that express the joy of indulging in a product that is good and good for you and tastes amazing! The colors should be bright, exciting, fun and energizing it's Frozen Happiness. The logo may also visually imply the business we are in disrupting ice cream for the good for consumers.
Updates
Hello All Designers - two quick points to mention;
1) We do NOT want the color BLUE or pastel colors in our design.
2) Frozen and Happiness should be balanced - we are not selling FROZEN - that is implied by the fact the product will be in a freezer. We are selling a Frozen product that is Happiness. So its BOLD and WARM at the same time. IF anything should be dominate it should be Happiness.
Thank you all for your continued efforts!
Added Tuesday, January 2, 2018
Target Market(s)
Retail - Grocery/Speciality - Women, Young Adults, People Who Love Ice Cream like men and are looking for a great way to enjoy it without feeling guilty about it. There is love in every spoonful!
Industry/Entity Type
Retail
Logo Text
Frozen Happiness
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold, Fun, Confident Balanced with Warm, Approachable and Welcoming
- Colors are important especially with food products - the easy color to pick would be Blue however bright colors sell retail products - no pastel colors. The attached look is an example of the blues we do not want - the spoon element is a great touch however not necessary. The logo needs to work for the brand, packaging, business cards, stickers, signing in retail freezers, etc. Attached are examples of ice cream images just to provide a spectrum we not suggesting these as looks just as examples of the marketplace. It is a big sea of sameness we want to disrupt!
Nice to have
- Some type of GIF incorporated into the look would be terrific.
Should not have
- Look boring, or like Ben & Jerry's or like typical ice cream/yogurt logos.
