Data meets Hospitality | Logo Design
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Logo Design Brief
Lightspeed POS
Logo Design brief: Data meets Hospitality
Designers all over the world,
We need a logo design for our Hospitality conference event that will take place in May 2018 in Belgium.
This event organized by Lightspeed will be called: Data meets Hospitality.
The logo will be featured on all kind of expression in Digital: website of the event, social media, adwords. As well as in Print: magazines, flyers, posters etc.
The goal of the event is to bring together Restaurateurs and inspire them and teach them valuable knowledge to thrive in their hospitality business.
About Lightspeed POS:
Lightspeed is a Point of Sale tech company which provides retailers and restaurateurs the simplest way to build, manage, and grow their business while creating a better customer experience. More than 40,000 businesses processing over $15 billion in transactions annually use Lightspeed’s mobile POS and newly acquired eCommerce platform to manage inventory, customer preferences, sales, and analytics to get a complete overview of their business in one place. For more information about Lightspeed POS Restaurant: https://www.lightspeedhq.com/pos/restaurant/
Have a look as well at our last event from last October: Lightspeed Connect17 | Omnichannel event. http://www.lightspeedconnect.eu/
As you can see this event is “Dark and Winter” feel. Now we want for the Hospitality Conference event: Data Meets Hospitality a more playful, festival and colourful vibe.
Design Logo Direction: Data meets Hospitality
We let you the freedom to be creative and show how you think “Data meets Hospitality” should be envisioned. We encourage you to play/experiment the logo with:
• Typography elements, play with colours (max 2 colours) not to busy at the same time
• Simplicity and flexible, but also thoughtful thinking what the logo is all about
• Keywords: Playful: “summer” feeling, Inspire, Data, Tech, Hospitality, Restaurant, Educative, Entrepreneurs
• Attached moodboard inspirations for the direction of the event
• In addition attached, the Lighspeed logos if needed, if you can mention under the logo very small: “powered by Lightspeed”
Good luck Designers!
Target Market(s)
Conference event, Entrepreneurs, B2B, Restaurateurs, Hotels, Restaurant, Technology, Data.
Industry/Entity Type
Hospitality
Logo Text
Data meets Hospitality
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- • Typography elements, play with colours (max 2 colours) not to busy at the same time
- • Simplicity and flexible, but also thoughtful thinking what the logo is all about
- • Keywords: Playful: “summer” feeling, Inspire, Data, Tech, Hospitality, Restaurant, Educative, Entrepreneurs
- • Attached moodboard inspirations for the direction of the event
Nice to have
- • In addition attached, the Lighspeed logos if needed, if you can mention under the logo very small: “powered by Lightspeed”