• A$120

• 103 designs

• 14 designers

---

Logo Design Brief

Kep Whitley Pty Ltd is a new business based around an especially passionate pastry chef that is focused on delivering classic small pleasures with a bit of quirk.

Kep's next project is a pop-up store creating high quality and intricate chocolate bonbons, ice-cream made from fresh local ingredients and other baked treats.

A vertically stacked logo has already been completed and used for an initial collaboration / product launch, but alas - original designer is on maternity leave!

Next steps / requirements:

1. The existing "Kep Whitley" logo will need to be reworked into a horizontal / landscape format. This is required for use when the footprint or shape of the current vertically stacked logo will not be suitable eg. a horizontal light box that will be used outside a storefront or new packaging designs as they arise.

2. We will need a logo with a tagline added so that customers understand what to expect. The tagline should be "Ice-cream, Chocolate, Treats" and I would like to see it in some kind of script font.
a) Please supply a file with the tagline added to the original vertical stacked format
b) Please supply a file with the tagline added to a horizontal / landscape format.
_______
Attached below is:
1. Existing work completed (files supplied by designer)
2. A rough drawing to give the designer an idea of what I was thinking - I am NOT wedded to this idea, and it is actually LITERALLY scrawled on the back of an envelope.

Target Market(s)

Urban foodies, young families

Industry/Entity Type

Chocolate Company

Logo Text

kep WHITLEY ice-cream, chocolate, treats

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Existing format (stacked vertical) must not be altered as it has already been used on one collaboration

Nice to have

• tagline in script

Should not have

• Should not have colours - monochrome / grayscale only please.
• Note that it will be used in conjunction with bright and bold colours and patterns.

---

Files

Download all files - 7.6 MB