Nutrition/Health Supplements Company

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This customer received 74 logo designs from 31 designers. They chose this logo design from GliderGraphx as the winning design.
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Logo Design Brief
I need logo and brand identity for a emerging line of health supplements.
The name of the company is "VERITAS NUTRITIONALS"
Veritas is the name given for the roman goddess of truth. Veritas = Truth, and the pursuit of truth.
Veritas is the slogan of Harvard University. It has an association with college/academia.
The line of supplements I am releasing is aimed towards elite students and high-performance professionals.
I would like a "seal"/"crest" type logo (attached pictures to provide context) along with the text "VERITAS NUTRITIONALS"
The design should communicate intelligence, wealth, and upward mobility. The students/professionals should feel like the product was made by people like them.
So the Crest or Seal + "VERITAS NUTRITIONALS"
****Please don't put the text in the seal. I want a crest logo (that maybe just has a V, or a graphic, your choice) with the text on the side.
Updates
Project Deadline Extended
Added Saturday, November 23, 2013
Target Market(s)
Elite Students and Successful Professionals.
Industry/Entity Type
It Company
Logo Text
Veritas Nutritionals
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Please do not put the text "Veritas Nutritionals" within the crest/seal logo.
- I know that's how it looks in some of the examples I sent, but I don't want that.