Creative packaging design for a juice brand

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This customer received 55 packaging designs from 13 designers. They chose this packaging design from cjmarquises as the winning design.
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Packaging Design Brief
We need a creative design for a juice brand that must fit for different flavors just changing the colors or fruit design.
Our products are sold in plastic cups of 300ml opaque and transparent so the art must look good in both.
The idea is to have the same layout for different flavors in order to keep the brand identity. The only exception is the coconut water that can vary a bit (only in transparent cup).
Ex. of flavors:
- coconut water
- orange
- grape
- passion fruit
- strawberry
- guava
- peach
Use Pantones C max 5 colors (ideally 4)
Avoid overprinting as it's a limitation of the printing system
Highlight the brand logo
Any design of the fruits must cartooned or artistic
Printing area 182x55mm
Updates
NOTE TO ALL DESIGNERS:
Added Friday, November 29, 2013
Target Market(s)
Kids and Youth, not limited to them.
Industry/Entity Type
Plastic
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Use the brand logo attached to this project
Nice to have
- Use your creativity and play with the background.
Should not have
- No photos of any kind