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A big idea needs an amaizingly creative logo!
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This customer received 121 logo designs from 46 designers. They chose this logo design from Elisha Leo as the winning design.
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121 designs
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Logo Design Brief
The big idea: Versus is an ethical brand which aims to spread socially responsible shopping by linking together shops, customers and charities. We get people together to go shopping in our partners’ shops and in exchange of more customers, shops give some of their profits to causes that matter to customers. So you shop and they give. The objective is to create a redistribution process in which every time someone buys something, some profits are given back to society through charities’ actions.
Updates
Important note:
Upon seeing designs we would like to state clearly we are looking for something appealing/trendy, NOT corporate.
Thank you
Hi guys!
An update because Im not seeing what I am looking for yet (some of you are closer but only a very few)
What I would like is something that people can identify with but which still look relatively serious, what I see is mostly too corporate/formal so not inspiring or too childish (not serious at all).
Try to strike a balance and have a look at the product(red) logo and the HMV's dog one.
HI guys, I"m starting to see very interesting stuff, we are getting there! Bear with us!
An update on a few crucial things:
what we do: we bring customers and shops together to help fighting poverty and the issues around it
Core requirement: this means we must be an iconic brand, something that is trendy, and serious enough for people to like it, to support it and to wear it.
It must be so unique that it is directly recognized by people.
New ideas to work on:
- Something along the lines of bansky"s work: e.g the pulp fiction guys with the bananas instead of guns, the guy throwing flowers...of course more simple but something that people straightaway understand that it is for change and for the better :)
or
- We would like people supporting us to be able to show it by showing the "V for victory sign" which is a peace sign too with their fingers painted in a color, so try:
_just two fingerprints detailed with a V shape
_a hand with the two fingers painted in a color
_+ your imagination!
Target Market(s)
We will start in the UK but we may be present in any country where our partners brands are.
1)We are going after the alpha consumers (36-50).
Alpha consumers are the first to know, the first to try and the first to buy (in our context give). They are pleasure seekers and influencers. In general this audience is college educated, makes six figures and owns a home.
2) Next Gen Philanthropist (21 - 30)
The next gen philanthropist is looking for hip technology and causes that they can identify with. They are team minded and oriented. They are less conservative with their spending and are in search of deeper meaning and purpose, looking for value in immaterial things.
3)the logo should not appeal only to people already involved in social actions but more importantly attract the larger segment of population that we need to convince too.
Logo Text
versus
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Requirements
Must have
- 1)trendy
- NOT TOO CORPORATE looking (we are not a bank, car or IT company)
- 2)inspiring
- 3)Must be clearly differentiated from the Brand “Versus” of “Versace”
- 4)Applicability: It is important to have a clearly identifiable logo by itself but designers must keep in mind that when applied, the logo will be transformed to fit between the partners’ logos and issues we are fighting against e.g [People or shops] “versus” [social issues]
- 5) because we want people to enjoy our logo ask yourself if you like it before submitting it!
Nice to have
- Design ideas/guidelines: (feel free to come up with any original idea!)
- _ If one logo: 1)Powerful and Meaningful logos like the contrast and message Banksy put in his design or logos that tell much more than they look like the HMV dog: http://lewebpedagogique.com/bsentier/files/03_banksy_flowers_molotov.gif
- http://img.dailymail.co.uk/i/pix/2007/08_02/hmv1PA_228x300.jpg
- 2)Something simpler with an interesting font, and maybe with the “-us” of “versus” differentiated
- 3)The name could be surrounded by what we fight against: versus Disease, Climate Change, Hunger, Human rights Violation, Illiteracy, animals cruelty, Thirst, Violence.
- 4)Something around “VS” could be good too.
- 5)could try two logos on each side of the word
- Good example of a trendy and trustworthy logo:
- Product (RED) http://www.joinred.com/Splash.aspx
Should not have
- 1)Colours: No dominant red, but acceptable if harmonious with other colours