• €250

• 70 designs

• 28 designers

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Logo Design Brief

We need a logo for a video-on-demand website that will make feature films, documentaries as well as TV-series available to European consumers over the internet. The concept is very similar to hulu.com although our business model will be pay-per-view (not free). Our partners include non-profit organisations and our main goal is to make content available to the public, not so much to maximize revenues.

Target Market(s)

Our initial target audience can be best described as people who are now already watching movies and TV-series online. Average age will be between 20 and 40 years old, both man and women. Our target audience is from Western Europe (Germany/Scandinavia/Benelux).

Logo Text

Ximon

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Logo styles of interest

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Requirements

Must have

• Logo should fit with:
  - target audience (relative young; internet savvy; apple users)
  - our video on demand activities
  - our ambitions which are both commercial as well as cultural/idealistic

Nice to have

• Logo should convey:
  - reliability
  - "one of us" (internet generation)
  - ''pay off'' text to go with logo: "You xee them at"

Should not have

• - not too baroque
  - not "intrusive"
  - not too sleek